This book will broaden readers understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion companys strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and cover s in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study). Professor Jochen Strähle is an international fashion management & marketing expert trained at Friedrich-Schiller-University Jena (G), Universidade de Coimbra (PT), and the University of London/Paris (UK/F). He holds a Master and a Ph.D. in Business Administration/ Intercultural Management. He is considered as one of the key influencers on fashion retailing and is famous for his key-notes. Strähle is a full-professor for International Fashion Management at Reutlingen University in Germany. Prior to his current position he was full-professor for Retail Management at the University of Cooperative Education in Germany. He has been visiting professor at the University of Southampton (UK) and the Haaga Helia University in Helsinki (FI), has been appointed guest-professor at the Xian Polytechnic University Xian (PRC) and has been guest-lecturer at the London College of Fashion, (UK) the ITC of the Hong Kong Polytechnic University (HKG), Donghua University (PRC), and Bunka Gakuen University (JP). Prior to joining Reutlingen University, Jochen Strähle was CEO of the biggest fashion online retailer in Central Eastern Europe. He attended several management positions in the fashion industry in Germany, Austria, Slovakia, and has been working and living in more than eight different countries. Professor Strähle has authored courses on international marketing, fashion management, strategic co-operations, and international trade. He has published five books and several articles on international fashion management and online business and is a well-known speaker on conferences.
Fashion & MusicBuchvon Jochen SträhleEAN: 9789811056369Einband: GebundenBeilage: BookSprache: EnglischSeiten: 264Abbildungen: 4 schwarz-weiße Abbildungen, BibliographieMaße: 241 x 161 x 22 mmRedaktion: Jochen SträhleMarke; Musik, W
As twin agents of creative expression fashion and music have long shared a powerful mutual attraction: from the Sex Pistols to Madonna, Kylie Minogue to Lady Gaga, fashion has consistently amplified our understanding of the band (and in many cases the brand) - fuelling the fantasy, giving context to the sound and adding depth to artists´ wider agendas. From pop videos to editorial shoots, via the evolution of some of the industry´s most significant and era-defining pairings/collaborations this book will focus on the power of fashion as a make-or-break tool within the music industry´s creative process - making it an essential reference point for anyone interested in fashion´s role as a medium with which to innovate, communicate and build enduring brands. Providing fascinating insights and behind-the-curtain journeys into the usually closed world of the fashion/music industry it will include original interviews with stylists, photographers, video directors, record label reps, hair & make-up artists, graphic designers and the artists themselves.
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Fashion and MusicTaschenbuchvon Janice MillerEAN: 9781847884138Einband: Kartoniert / BroschiertSprache: EnglischSeiten: 189Abbildungen: 20 b&w illustrationsMaße: 235 x 156 x 17 mmAutor: Janice MillerKunst, Musik, Design, Fashion, Englisch, Fotogr